Video Library

🔥 Texas Tilapia is HERE! 🔥

Now available in your favorite fish-catching baits – the 5” Senko and 4” Zako! 🎣💥

📍 Find it now at the Bassmaster Classic Expo:
🔹 Bait-Wrx Booth #2306
🔹 Highwater Outdoors Booth #5305

🔥 Online release on March 24th at baits.com & yamamotobaits.com!

Get yours before they’re gone! ⏳ Who’s grabbing some? ⬇️

🔥 The Newest Addition to the Zako Family Has Arrived! 🔥
The Zako Slim – now in 3.5”! 🎣 Designed in collaboration with Brett Hite, this bait features a smaller, more streamlined profile that’s not as bulky as its counterparts but still delivers the same incredible action. 💥
Perfect for pairing with your Chatterbaits, the Zako Slim creates a natural, lifelike movement that big bass can’t resist! Whether you’re targeting pressured fish or need a more subtle presentation, this finesse-style bait has you covered.
Who’s adding the Zako Slim to their arsenal? ⬇️

Introducing the all-new 3.5" Zako Slim! 🐟 Designed in collaboration with Brett Hite, this sleek new addition completes the Zako lineup, delivering the perfect profile for ultimate versatility. Don't miss out—get yours now!

We’ve brought back one of the most pivotal baits to the Yamamoto lineup Whether you’re a seasoned pro or just getting into fishing, this bait is a must-have!

📦 Shop Now: https://www.baits.com/
✨ Limited supplies available—act fast!

If you’re excited about the return of this classic bait, make sure to like this video, subscribe to our channel for more updates, and hit the notification bell so you don’t miss out on any announcements.


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#whatyoufishmatters #yamamotobaits #sanshouo

Stay Tuned for December 4th! We are bringing a legendary bait back to the Yamamoto line-up! Be ready to purchase this on baits.com while supplies last!

Pro Kayak Angler Guillermo Gonzalez had a blast catching giant smallies on the Senko.

Pro angler David Mullins shows you how he likes to rig the Yamatanuki.

The D-shad is the perfect sad imitation to get those shallow creek bites.

Pro angler B Hite loves the new size of Yama Craw with the beefier body style.

West coast angler Luke Johns has been smashing the bass with the new Scope Shad.
Although designed to be the perfect tool for forward facing sonar, the all-new Scope Shad is far from a one-trick pony. When tasked with catching fish that are feeding primarily in a visual situation, the Scope Shad offers the perfect profile to fool even the most pressured bass. You can confidently rig it for a vertical presentation on technique-specific jig heads such as the all-new Buckeye Scope-Head. It is also an incredible offering on a drop shot as it is constructed from our Mega Floater Formula. Furthermore, the Scope Shad can be paired with an underspin to cover water and draw strikes where profile, size, and color are the deciding factors. Available in 13 clearwater-specific colors, the 3” Scope Shad will be the subject of many of your future stories.

As with most things, all big worms are not created equally. Oftentimes, the details hidden in the design and formula are the true difference maker. In the case of the all-new Ichi Worm, the design paired with the formula sets this big worm apart from its competitors. By utilizing the ribbed body much akin to our popular Slinko, the Ichi Worm offers a bulky profile that displaces water and releases bubbles. Despite the bulk, this design doesn’t hinder hookups as it allows for maximum hook penetration. The combination of the ribbon tail, bulky ringed body, & our Mega Floater Formula ensures that the Ichi stands up and moves with ease, even with the slowest movement or lightest weights. Available in 16 colors, the 10” Ichi worm has incredible action and appeals to the quality of bass that you tell stories about for years to come.

Hall of Fame angler Larry Nixon introducing two new sizes of the original shad shape worm. The New 5" with our Mega Floater system and the smaller new 3" for the tougher bite.

Pro angler Fletcher Shryock loves his Flappin Hog. The Flappin’ Hog was built for pigs. As versatile as a bait can be, the Flappin Hog is a like a Swiss Army knife in your tackle box. Texas Rig it. Carolina Rig it. Use it as a jog trailer. No matter how you rig it, the bulky body and 3 different types of appendages will put off vibes that bass can’t resist. Available in both a 3.75” size as well as 4.5”, the Flappin’ Hog will bring home the bacon.

Pro Angler James Niggenmeyer shows you how to rig and fish the Yama Craw on a swing head.

Leanr how Pro Angler Pete Ponds likes to rig the Yamatanuki. This new bait is changing bass fishing in a great way,

Pro angler Brent Erhler shows you how he likes to rig and fish the Thin Senko.

What are your thoughts on swim jig trailers?

A look inside of the journey MLF Pro Matt Becker has taken and how the Yamamoto Shad Shape Worm was a huge part of it.

Luke Johns tips on the 2.5 Yamatanuki for suspended bass.

Laker Howells tips on jig fishing with the Yama Craw.

Setting up the summer hover rig with the 5" Floating Shad Shape Worm.

Shane Beilue giving you his summer tips on how and where to fish a swim jog.

MLF Pro angler Brent Ehrler giving you tips on how to rig baits for forward facing sonar.

Worms - https://www.yamamotobaits.com/products/5-shad-shape-floater/

Not all big worms are created equally. The details hidden in the design are often the true difference-maker, and the Yamamoto 10″ Ichi Worm exemplifies that distinction.

By utilizing the ribbed body much akin to the popular Yamamoto Slinko, the Ichi Worm features a bulky profile that displaces water and releases bubbles. The combination of the ribbon tail, beefy ringed body, and Mega Floater Formula ensure that the Ichi stands up and moves with ease, even with the slowest movement or lightest weights.

“The Ichi Worm is a great addition to the Yamamoto lineup,” says Yamamoto pro David Mullins. “It’s a big worm that fills a definite need. It’s got great action with the ribbon tail, and the ribbed body does an incredible job with water displacement.”

Available in 16 proven colors, the Ichi Worm appeals to the type of bass that stories are told about for decades. “It’s a must-have for fishing deep, fishing grass, or fishing just about anywhere a worm bite is going on,” says Mullins.

Pro angler Tai Au with a great tip on how to know what those fish are feeding on. Big prespawn bass with the Flappin Hog!

Pro angler Fletcher Shryock was not sold on the Yamatanuki when he first saw the bait. It didn't take him long to figure out he is now in love with the Nuki.

MLF Pro Angler Brett Hite gives you the juice on the new smaller Nuki.

Great tip on keeping your Neko rig weight locked when skipping boats docks.

Pro angler Nick Lebrun catching big bass with the Buckeye Spot Remover and Yamamoto Slinko. It's a deadly combination.

MLF Pro Angler Brent Ehrler shows you his favorite way to rig a Neko Rig with a 5" Senko

Learn how Bass Elite pro angler David Mullins likes to rig his Speed Senko.

MLF Pro angler Randy Howell gives you the scoop on how he has won hundreds of thousands of dollars using the Original Senko.

Bass Elite Pro Bernie Schultz gives you his tips on how to set up a wacky rig Senko.

2023 Bass Elite recap on Lake Murray with Pro angler David Mullins. His two key baits came to play were the Flappin Hog and the D Shad.

We made a quick believer to Fletcher.
The original Yamatanuki will be available in a 3.5” size that weighs 5/8 oz. It is made from a custom “heavy” soft plastic formula that allows it to be fished weightless yet cast great and fall fast. This makes the Yamatanuki an incredible option for flipping, casting and dragging, as well as casting to fish on forward-facing sonar. The 8 colors are handpicked by our pros to give anglers an awesome array of fish-catching options no matter what conditions they face. The Yamatanuki is another incredible tool in your fishing catching arsenal brought to you by the world’s most premium soft plastic brand, Yamamoto Baits.

Pro angler Blake Smith uses the Yamacrawy in many ways such as Texas rigged, Football jig. flipping bait and so much more.

It's making everyone a believer once you try and Nuki. Dave shows you his way of rigging with a screw lock instead of a EWG style hook.